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Q: “Why the heck does World Wide Wadio have such a goofy name?
A: By "goofy," we assume you mean "brilliantly clever." Thank you. Actually, "World Wide" started out as amusingly ironic hyperbole, and ended up as self-fulfilling prophecy. Obviously, "Wadio" is alliterative -- and, we hope, suggests that one of our specialties is funny radio. Our initials of WWW actually came along before the World Wide Web exploded, but it's been a fortunate coincidence as our business evolved into the creation of Web content. Most importantly, the name "World Wide Wadio" was  painstakingly devised to ensure that we would always have a receptionist with a sense of humor.
Other Names We Considered Before Choosing World Wide Wadio
Wide Screen Radio
Audio 'R' Us
Big Ass Ideas
Audio Masters of the Universe
World Wide Webbio
Other Names We Didn't Consider
General Motors
Nathan Jr.
People's Republic of China
Is That A Podcast In Your Pocket?
Dick and Bert
Q: “Where the heck do you do all the cool stuff you do?
Q: “Why the heck is World Wide Wadio so darned expensive?”
A: OK, OK, it had to come up sooner or later. Yes, we’re possibly higher than what you’re used to spending. But for what we offer, we’re really not all that expensive. It all depends on what you’re comparing it to. So, we’ve come up with a list of things for you to compare it to -- to arm you for when your boss or your client inevitably says something like “How the heck can we justify spending that kind of dough on a measly radio spot or a puny little podcast??!”
 
Things That Are More Expensive Than Working With WWW
Doing it cheap -- then doing it over
The catering budget on a TV shoot
A rain day on a TV shoot
Losing market share because your radio sucks
Losing your job because your radio sucks
The Betty Ford Clinic
A liver transplant
A ride on the Space Shuttle
A square inch of Malibu
One plate appearance by A-Rod
And hey, if this list of comparisons doesn’t work, try wowing ‘em with this wise proverb:
Q: “All right, I’m convinced! You’re worth every penny!
But what the heck can I do if I can’t come up with that much money this time?”
A: Contact us anyway. Let’s talk about what we can do for your budget. And, under the right circumstances, we’ve sometimes been known to cut a deal.
 Ways To Get Us To Cut You A Deal
Ask us very nicely
Tempt us with a really, really cool project
Give us lots of time
Be flexible with your deadline or timetable
Give us a commitment of multiple projects
Give us lots of creative freedom
Blackmail us with naked pictures of key WWW staffers
Q: “Why the heck should I hire you?”
A: Let’s put it this way. Would you take out your own appendix? Would you produce a TV spot without hiring a director? If your answer to either of these questions is ‘yes,’ then perhaps you belong on the second list below: “People Who Shouldn’t Hire WWW.” But if you recognize that creating great radio advertising, powerful Web content or sizzling sound design are each specialized, very difficult arts, then you’re more likely on the list that follows immediately:
 People Who Should Hire WWW
People who know radio is even harder than TV
People who want their radio to be as good as their TV
People who want their TV and Web Content to sound as good as it looks
People who actually want to help their client sell more products
People who want their moms to be proud
People who want a boondoggle trip to Hollywood
 People Who Shouldn’t Hire WWW
People who think radio is easy
People who think audio doesn’t matter
People who have no more shelf space for awards
People who don’t care if their mothers are ashamed of them
People who also direct and shoot and edit and sound-design their own TV spots
People who think their nephew would do a fine job producing their podcast
Q: “So, name names. Who the heck does actually hire you?”
A: Click on our “clients” link. You’ll see a list of truly smart companies with whom we’re proud to partner.
Q: “How the heck do I hire you?”
A: If you want us to write and produce your project from scratch, the first thing we’ll probably do is ask to send us your Creative Brief (if you have one) -- or, to answer a short, simple set of questions -- our famous “5-Minute Brain Download.” In that case we’ll write a Creative Brief and submit it to you for your approval.
If you want us to produce a project you’ve written, we’ll ask you to email us the scripts, storyboard, etc.
Either way, we’ll ask a few more questions and get to work quickly to give you an estimate and a timetable.
If you can come to our studios for the final production, we’ll set you up with one of the best, most comfortable, most fun workspaces you’ll ever find. And if you can’t attend in person, you can listen in via phone or digital patch, and/or receive digital files of the work as we build it. So whether you actually come and play with us or not, you’re involved at every critical step along the way. It’s a beautiful thing.
Q: “Why the heck are you saying ‘heck’ so much on this website?”
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